Key Deliverable: Local Map SEO & Influencer Campaigns | Core Tech: Google Business Profile, Meta Ads, Reels | Business Impact: Increased direct room bookings by 42%, bypassing commission-heavy OTA platforms.
We planned and executed an regional tourism lead generation and organic visibility campaign for AR Thangakottai Resort, Yelagiri.
The Challenge
Yelagiri Hills is a competitive weekend getaway destination for travelers from Chennai and Bangalore. AR Thangakottai needed to rank highly on local map searches and run high-conversion visual ad campaigns to fill room bookings directly, avoiding hefty OTA booking commissions.
Our Strategy
We designed an active regional marketing campaign:
- Local SEO & Google Business Profile (GBP): Focused on keyword rankings ("resorts in Yelagiri", "best family resort in Yelagiri"). Structured GBP posts, photos, and automated messaging.
- Meta Social Campaigns: Created highly visual Facebook and Instagram carousel ads showcasing resort amenities, dynamic pool views, and rooms. Focused target audiences on corporate professionals in Chennai and Bangalore.
- Instagram Reel Promotions: Partnered with travel micro-influencers to create aesthetic reels, highlighting the resort's golden fort architecture and mist-covered hills.
Results
Direct bookings grew by 42%, bypassing commission-heavy travel sites, while their Google Maps presence secured a top 3 listing.