Key Deliverable: Local 3-Pack SEO & Multi-Platform Ads | Core Tech: Google Business Profile, Meta Ads, YouTube Funnels | Business Impact: Driven a 250% increase in local student enrollment enquiries.
We structured and ran a comprehensive, multichannel digital marketing campaign for GLS Academy.
The Challenge
GLS Academy had strong classroom education but struggled to capture online registrations for competitive govt exams. With intense competition in Tamil Nadu, they needed a systematic way to rank locally, engage students via social media, and run high-ROI paid search ads.
Our Strategy
We implemented a 4-pillar digital marketing blueprint:
- Google Business Profile (GBP): Optimized their local business listing with targeted keywords ("govt exam coaching in Cheyyar", "TNPSC tuition"). Implemented active weekly updates, Q&As, and review campaigns, placing them consistently in the Local 3-Pack.
- Meta Ads (Facebook & Instagram): Designed hyper-targeted demographic ad sets focusing on parents and college graduates within a 30km radius, publicizing batches and fee scholarships.
- YouTube Video Funnels: Set up a content release system where teachers solve previous years' exam questions on video. This free educational value drove organic traffic to their landing pages.
- Google Search Ads: Deployed targeted keyword campaigns to capture high-intent searchers looking for exam coaching.
Results
Student inquiries rose by 250%, with organic Google Business Profile traffic accounting for 45% of total admissions.