Key Deliverable: NGO Community Portal with Campaign Analytics | Core Tech: WordPress, Elementor (Hello Theme), Google Tag Manager, Web Stories | Business Impact: Delivered a mobile-first, impact-driven web presence that supports annual scholarship coordination for hundreds of students from backward communities.
We designed and built the full website for Smile Welfare Foundation — a welfare NGO coordinating school tuition assistance and financial scholarships for underprivileged students across Tamil Nadu.
The Challenge
Smile Welfare Foundation needed a professional digital presence to clearly communicate their social mission, attract volunteers and donors, and coordinate their scholarship application programs. They had no structured web platform for campaign storytelling, community outreach, or impact reporting.
What We Built
Visual Campaign Portal
- Elementor Page Design: Built a clean, mobile-responsive WordPress site using Hello Elementor theme — optimized for fast loading on rural mobile networks where many of their student applicants browse.
- Scholarship Program Pages: Structured information pages for each welfare program, eligibility criteria, and application steps — clearly laid out for parents and students to follow.
- Impact Storytelling: Integrated Google Web Stories for visual, shareable impact narratives — showcasing real beneficiary stories in short-form story format for social media distribution.
Volunteer & Donor Acquisition
- Volunteer Signup Flows: Designed Elementor-based forms for community volunteer registration, coordinating with the foundation's internal team.
- Donation CTA Sections: Strategically placed donation call-to-actions linked to their payment coordination channels.
Analytics & Campaign Tracking
- Google Tag Manager (GTM-M5QQFHH6): Configured full GTM container setup — tracking scholarship inquiry form submissions, donation button clicks, and page engagement across their annual campaign windows.
- Google Analytics Integration: Enabled behavioral analytics so the foundation could measure impact page reach and campaign performance.
Ongoing Maintenance
- Uptime Monitoring: Active server and uptime alerts to prevent any downtime during scholarship application windows.
- Security Management: Regular WordPress core, plugin, and theme updates with automated daily backups.
- Form Performance: Monitored form processors to ensure reliable document uploads even from slow rural mobile connections.
Technical Stack
- CMS: WordPress (Hello Elementor theme)
- Page Builder: Elementor with custom section designs
- Content: Google Web Stories (impact storytelling)
- Analytics: Google Tag Manager + GA4
- Maintenance: Ongoing hosting, security, and backup management